Aaron
Platt.
From game-day graphics to logos to album covers, I design work that's built to be seen.
Selected work
08 projects- 01Penn State Football 2024The Daily Collegian · Game-day graphics2024–25
- 02College Football 25 Cover ConceptsThe Daily Collegian · Concept covers2024
- 03Collegian Sports 2023–24The Daily Collegian · Social graphics2023–24
- 04Album & Single Cover DesignABP Artwork · Client workFreelance
- 05Devils TodayInstagram fan page · Jersey concepts2022
- 06Logo DesignIdentity · Illustrator2020–Now
- 07NYM NewsInstagram graphics · 100K+ followers2019–20
- 08Athlete DesignABP Artwork · PhotoshopOngoing
Penn State Football 2024
As lead sports designer at The Daily Collegian, Penn State's student newspaper, I designed every football graphic of the 2024 season, from the opener at West Virginia to the Orange Bowl. Each game got three: a gameday graphic, a halftime score and a final, with halftime and final posted live as the game happened. I worked with the sports editor on game coverage, features and social.
Kickoff to Final
A single game, start to finish. The layout stays fixed so the photo and the score change while the brand stays put.
The full season
All 16 games in order. Tap any graphic to see it full size.
Postseason editions
For the Big Ten Championship and the College Football Playoff, gameday became a poster, with gold type for the playoff games and an Advancing graphic after each win.
Beyond the scoreboard
Milestone and other-sport graphics in the same visual style.
College Football 25 Cover Concepts
Concept covers for EA Sports College Football 25, featuring Penn State players past and present: Drew Allar, Abdul Carter and Micah Parsons. Each was designed as a flat cover, then mocked up on a PS5 case so it reads like a real retail product. They were published on The Daily Collegian's website and social channels alongside a feature on the game's cover reveal. I designed mine before EA released the official cover.
Collegian Sports 2023–24
Graphics for The Daily Collegian's sports coverage across the 2023–24 season: score templates for football and basketball, gameday graphics, Collegian Locks (a weekly picks graphic featuring the staff writers) and the Peach Bowl gameday. The Peach Bowl graphic was my first as I took over football graphics from the previous designer. The next season, I led them entirely.
Album & Single Cover Design
Paid cover art for independent musicians, commissioned through ABP Artwork. Each cover started with inspiration and notes from the artist, and I handled all of the design from there.
Devils Today
An Instagram fan page for the New Jersey Devils that I ran entirely on my own, covering news, game days and player spotlights. I designed, wrote and posted everything. A set of recurring post formats (Rumors, Acquired, Update, Gameday, Final) let me turn news around quickly while keeping the page's look consistent.
Jersey Concepts
Devils jersey concepts in two colorways, plus a separate player name and number design, all built in Illustrator.
Logo Design
Wordmarks and logos built in Illustrator, from my own ABP Artwork mark to competition briefs, class projects and personal brands. Wave, designed for a mock marine-photography company in the Emerging Leaders Business Competition, took 2nd place. Laser Cut and Authentically Canadian came out of the LogoCore 30-Day Logo Design Challenge.
NYM News
Graphics for NYM News, a New York Mets page on Instagram with more than 100,000 followers. As a contributing designer across two seasons, I produced game recaps and previews. The Mets Win graphic carried the score, the winning and losing pitchers and both teams' records, so the post could go up right after the last out.
Athlete Design
Design work for athletes and fans, made in Photoshop. NHL player Blake Coleman reposted one of my pieces and used it as his Instagram profile photo for more than a year while he played for the Tampa Bay Lightning. This is also where I try out lighting, texture and color treatments that carry into my client and personal work.
About
I'm a graphic designer in New York. As Creative Services Associate at elliquence LLC, a medical device company in Baldwin, NY, I design marketing collateral, from product and workshop brochures to trade-show displays, website banners, product labels and email campaigns.
I graduated from Penn State in 2025 with a B.A. in Advertising. For nearly three years I was lead sports designer and a multimedia reporter at The Daily Collegian, designing print and digital graphics for Penn State football, hockey and more, often live as the games happened.
I started ABP Artwork in 2016 and have designed brand identities, marketing collateral and social content ever since, for clients including RJ's Smoothies, Crunch Gym, Raising A Million and GUAT, and for social accounts like @NYM_News (100K+ followers). The work I enjoy most is building something that holds up: a game-day package that lasts a whole season, or logo work that still reads at scale. Outside of design, I'm a huge sports fan, and I follow my teams closely.
Experience
- Creative Services Associate
elliquence LLC · Baldwin, NYJun 2025 – PresentDesign marketing collateral across print and digital, including product and workshop brochures, trade-show pull-ups and back walls, website banners, social graphics, registration forms, and CE-marked product labels and symbols. Build and send segmented email campaigns in Constant Contact before and after each show, and import and share trade-show leads with the sales team. Coordinate trade-show freight and parcel shipping and track serialized medical device inventory.
- Lead Sports Designer & Multimedia Reporter
The Daily Collegian · University Park, PASep 2022 – May 2025Designed print and digital graphics for Penn State Athletics, led by football and hockey, working with editors, writers and photographers to the publication's style guide. Produced layouts, infographics and live game-day graphics on tight deadlines.
- Founder & Graphic Designer
ABP Artwork · FreelanceJan 2016 – PresentBrand identities, marketing collateral and social content for clients including RJ's Smoothies, Crunch Gym, Raising A Million and GUAT, plus graphics for @NYM_News, @DevilsToday and @Syosset_Basketball.
Education
- B.A. Advertising, Penn State University
Bellisario College of Communications · Minors in Digital Media Trends & Analytics and Sports Studies · Dean's List · GPA 3.55May 2025
Recognition
- Adobe Certified Professional
Graphic Design & Illustration2022 - Emerging Leaders Business Competition
2nd place, Graphic Design (2021) · 3rd place, Graphic Design (2020)2020 – 21
Tools
Always open to new projects and conversations
Passionate
about design.
Have a project or an opportunity in mind? I'd love to hear about it.